Sponsorships

Safety Rest Area Sponsorships 

Increase your brand exposure through the Virginia Department of Transportation's (VDOT) Rest Area Sponsorship Program.

As the Rest Area Sponsor, your business will gain exposure to millions of people traveling in Virginia each year through valuable signage located on the commonwealth's interstate highway system and at safety rest areas

New Bidding Process and Auction Format

Go to the new auction site

Register To Bid or Buy It Now 

Registration and bidding is easy.

Safety rest areas can now be sponsored individually.

Each sponsorship package starting bid is for a 12-month contract and includes:

  • Valuable interstate “Sponsored by” signage preceding the safety rest area entrance, giving your brand exposure to millions of impressions annually
  • “Sponsored by” signage located at the Safety Rest Area site
  • Access to advertise in up to three additional on-site locations *

Here's a sample of available locations and pricing:

Safety Rest Area / Welcome Center

Estimated annual
highway signage impressions

Starting
bid

Estimated monthly payments**
Interstate 81

Bristol I-81 North

 16.0 million

$14,000

 $1,167

Abingdon I-81 North

18.3 million

$16,600

$1,383

Symth I-81 South

10.4 million

$ 9,800

$ 817

Rural Retreat I-81 North

11.0  million

$10,100

$ 842

Radford I-81 South

15.9 million

$14,700

$1,225

Radford I-81 North

15.7 million

$14,700

$1,225

Ironto I-81 North

18.5 million

$17,500

$1,458

Troutville I-81 South

14.7 million

$13,300

$1,108

Fairfield I-81 South

16.9 million

$15,200

$1,267

Mount Sidney I-81 North

20.2 million

$19,200

$1,600

Mount Sidney I-81 South

20.4 million

$18,200

$1,517

New Market I-81 North

16.6 million

$15,100

$1,258

New Market I-81 South

16.8 million

$14,900

$1,242

Winchester I-81 North

18.8 million

$17,200

$1,443
Interstate 77

Rocky Gap I-77 South

10.9 million

$10,400

$ 867

Rocky Gap I-77 North

10.2 million

$ 8,700

$ 725

Lambsburg I-77 North

13.5 million

$13,300

$1,108
Interstate 64

Jerry’s Run I-64 East

3.7 million

$ 6,400

$ 533

Charlottesville I-64 East

13.9 million

$12,800

$1,067

Charlottesville I-64 West

13.9 million

$12,800

$1,067

Goochland I-64 East

18.5 million

$16,600

$1,383

Goochland I-64 West

17.7 million

$16,300

$1,358

Longdale Furnace (Trucks) I-64 East

6.9 million

$ 6,400

$ 533

New Kent I-64 East

27.2 million

$25,300

$2,108

New Kent I-64 West

26.5 million

$24,800

$2,067

New Church US 13

13.9 million

$13,600

$1,113
Interstate 95

Dale City I-95 South

58.2 million

$52,200

$4,350

Dale City I-95 North

59.2 million

$52,400

$4,367

Dale City I-95 South (Trucks)

59.2 million

$51,100

$4,258

Dale City I-95 North (Trucks)

59.2 million

$50,300

$4,192

Fredericksburg I-95 South

56.2 million

$49,800

$4,150

Ladysmith I-95 South

42.3 million

$35,000

$2,917

Ladysmith I-95 North

37.3 million

$33,800

$2,817

Carson I-95 North

15.2 million

$14,000

$1,167

Skippers I-95 North

16.5 million

$15,100

$1,258
Interstate 85

Dinwiddie I-85 South

10.5 million

$7,500

$ 625

Dinwiddie I-85 North

10.6 million

$6,900

$ 575

Alberta I-85 South

8.1 million

$7,900

$ 658

Alberta I-85 North

8.1 million

$7,800

$ 650

Bracey I-85 North

8.9 million

$9,100

$ 758
Interstate 66

Manassas I-66 West

53.0 million

$52,900

$4,408

Manassas I-66 East

63.3 million

$54,800

$4,567

Front Royal (Trucks)

13.9 million

$10,200

$ 850


*Additional advertising locations are available at up to three additional VDOT (and Federal Highway Administration, where applicable) approved locations and are at the sponsor’s expense.

**Winning bid will dictate the amount of monthly installment payments.

Go to the new auction site

For more information, email Robert.Robb@VDOT.Virginia.Gov or call Robert Robb at 804-225-2413.

Our Opportunities!

 

 

Page last modified: Oct. 6, 2022